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The human experience : how to make life better for your customers and create a more successful organization

Sills, John2023
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Here is an essential guide to creating a successful organization by making things easier, better and more straightforward for your customers. Across all sectors, the personable, 'human' elements of the customer experience have become neglected. Instead, businesses focus on functionality and cost-reduction, employing strict processes and new technologies to try and streamline the client or customers' experience at the lowest possible cost. Despite these new technologies, customers are no more satisfied than they were a decade ago (according to the Institute of Customer Service) and, according to Edelmen, they now trust big organizations even less than they did in the past. 'The Human Experience' argues this is a result of corporations' fixation with functionality at the cost of the 'human', emotional experience.
Main title:
The human experience : how to make life better for your customers and create a more successful organization / John Sills.
Author:
Sills, John, author
Imprint:
London : Bloomsbury Business, 2023.
Collation:
224 pages ; 24 cm
ISBN:
9781399401739 (pbk. :)
Dewey class:
658.812658.812 SIL
Language:
English
Subject:
Customer relationsBusiness and Management
BRN:
2322143
Bookmark link:
https://medway.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=2322143

Find it!
Remove The human experience : how to make life better for your customers and create a more successful organization from your current listSave The human experience : how to make life better for your customers and create a more successful organization to your current list

Total copies: 1

Availability by location
Place reservation for The human experience : how to make life better for your customers and create a more successful organization
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