The stranger's long neck : how to deliver what your customers really want online
McGovern, Gerry2010
Books
Every website has a 'long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy & fast to complete, your customers will go elsewhere. In this book, expert Gerry McGovern offers tried & tested tips to make your website the commercial asset it really should be.
Main title:
Author:
Imprint:
London : A. & C. Black, 2010.
Collation:
218 p. : ill. ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781408114421 (pbk)
Dewey class:
658.872
Language:
English
BRN:
202872
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