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Marketing : selling more stuff, to more people, more often, for more money

Lamelas, Javier Sanchez2016
Books
This title exposes marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet and worked successfully across cultures and fast-changing environments.
Author:
Imprint:
London : LID, 2016.
Collation:
1 volume
ISBN:
9781910649862 (pbk)
Language:
English
BRN:
1848393
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